Advertiser VS Publisher

Advertiser VS Publisher

Internet advertising is a relatively young science that, however, has already has a huge vocabulary of terms and definitions where newbies can get easily lost. Good news is that there will always be something new and unknown, but you should know really well only key heroes. Advertiser and Publisher – who they are and their […]

Website Strategies to boost your revenue

Website Strategies to boost your revenue

Our customers, the same as we are in our ordinary life, are attacked by thousands marketing messages. Professional marketers have learnt to filter them or understand what stands behind it, while common people, when coming to your website, mainly ask one question: why should I trust you? In this article we want to cover an […]

Different types of online marketing

Different types of online marketing

Marketing as a science was born long ago. Everything has started with newspapers, radio and later came to TV. After inventing the Internet marketers have decided to continue their job in a new field and, thus, online marketing was born. Everything seems to be more or less clear with offline area, but its younger brother […]

What is a business model?

What is a business model?

What is a business model for you? You may not have an academic definition, but you are very likely to say it is the way (actions and strategies) that will lead to more money for you. But it will be incomplete to say so. The notion is so multisided that it also includes the measures […]

The Complete Guide to Digital Ad Sizes

The Complete Guide to Digital Ad Sizes

When launching a new advertising campaign, one should ask himself a lot of questions covering goals, strategies, plans for future, target audience, methods of communication and so on. When all fundamental issues are discussed, it is high time to think about the ads themselves. We have covered the most common places people post their ads […]

Pay Per Click Traffic

How does Pay Per Click Traffic Work?

From year to year all new born businesses face the same “traffic” problem: no traffic generates no conversions. One can’t track how well selling process works without audience, while traffic campaign without a diligent testing may crush your reputation in front of potential customers and partners, and in general make you look amateurishly. In this […]