Category Archives: Blog

The Internet is becoming more and more popular advertising platform to start advertising a business thanks to a huge audience that is presented online almost around the clock. Advertising business plan on the Internet is already actively used not only by large international corporations but also by small firms aimed at a local audience. The […]

The main examples of advertising on the Internet are as follows: media contextual advertising in social networks search promotion press releases. Media or banner advertising This type of business examples of online advertising involves the following advertising examples: placing text or graphic materials on websites, forums, and portals. One of the main advantages of the […]

Why retargeting? Let’s imagine situation that a person needs to buy a smartphone He is very likely to google and find some online shops and, at the moment, of choice he was distracted by a phone call or a question of his family members. And, unfortunately he forgot about the request and decided to look […]

Internet advertising is a relatively young science that, however, has already has a huge vocabulary of terms and definitions where newbies can get easily lost. Good news is that there will always be something new and unknown, but you should know really well only key heroes. Advertiser and Publisher – who they are and their […]

Our customers, the same as we are in our ordinary life, are attacked by thousands marketing messages. Professional marketers have learnt to filter them or understand what stands behind it, while common people, when coming to your website, mainly ask one question: why should I trust you? In this article we want to cover an […]

Marketing as a science was born long ago. Everything has started with newspapers, radio and later came to TV. After inventing the Internet marketers have decided to continue their job in a new field and, thus, online marketing was born. Everything seems to be more or less clear with offline area, but its younger brother […]

Our parent were just dreaming of sitting as home, relaxing, reading books and enjoy money coming from a sort of inexhaustible financial source. Nowadays the situation is a bit different as Internet invention has offered us more new areas of work, professions and sources of income. Unfortunately, there is no resource that offers money just […]

There is a great variety of online advertising pricing models. Everything has started with CPC (cost per click). But it is not the only to sing a song now. We have a new and important player. Cost Per Action means that after clicking an ad the visitor is expected to take a certain action, like […]

What is a business model for you? You may not have an academic definition, but you are very likely to say it is the way (actions and strategies) that will lead to more money for you. But it will be incomplete to say so. The notion is so multisided that it also includes the measures […]

When launching a new advertising campaign, one should ask himself a lot of questions covering goals, strategies, plans for future, target audience, methods of communication and so on. When all fundamental issues are discussed, it is high time to think about the ads themselves. We have covered the most common places people post their ads […]