Category Archives: Blog

Marketing as a science was born long ago. Everything has started with newspapers, radio and later came to TV. After inventing the Internet marketers have decided to continue their job in a new field and, thus, online marketing was born. Everything seems to be more or less clear with offline area, but its younger brother […]

Our parent were just dreaming of sitting as home, relaxing, reading books and enjoy money coming from a sort of inexhaustible financial source. Nowadays the situation is a bit different as Internet invention has offered us more new areas of work, professions and sources of income. Unfortunately, there is no resource that offers money just […]

There is a great variety of online advertising pricing models. Everything has started with CPC (cost per click). But it is not the only to sing a song now. We have a new and important player. Cost Per Action means that after clicking an ad the visitor is expected to take a certain action, like […]

What is a business model for you? You may not have an academic definition, but you are very likely to say it is the way (actions and strategies) that will lead to more money for you. But it will be incomplete to say so. The notion is so multisided that it also includes the measures […]

When launching a new advertising campaign, one should ask himself a lot of questions covering goals, strategies, plans for future, target audience, methods of communication and so on. When all fundamental issues are discussed, it is high time to think about the ads themselves. We have covered the most common places people post their ads […]

Everyone who has his own website has started thinking about its monetizing. Those who have their own blogs can easily become ad publishers. Advertising is, perhaps, the most enjoyable and convenient way of making money if you are interested in passive income. And network advertising is the best option here as direct contact to advertisers […]

From year to year all new born businesses face the same “traffic” problem: no traffic generates no conversions. One can’t track how well selling process works without audience, while traffic campaign without a diligent testing may crush your reputation in front of potential customers and partners, and in general make you look amateurishly. In this […]

What do you like most pancakes with jam or with ice-cream? Have you ever tasted a pancake altogether with both of these ingredients? Try it, if you haven’t. If yes, you may remember excellent taste of the dish. I’m sure one may easily find followers of each variant, but being mixed – it is another […]

Do you like filling all the forms when ordering a pizza or simply make a call and tell a manager what you want? If you are not a voiceless man, you are quite likely to prefer last variant. So, congratulations! You have just participated in Pay Per Call advertising. Do you know it inside out? […]

In this article we are going to dive into world of mobile advertising and discuss what makes a perfect mobile app ad network. Good results can be gained by hard work – are you ready? Before we start A lot of people think on how to promote the app in the mobile market. But is […]