The Complete Guide to Digital Ad Sizes

The Complete Guide to Digital Ad Sizes

When launching a new advertising campaign, one should ask himself a lot of questions covering goals, strategies, plans for future, target audience, methods of communication and so on. When all fundamental issues are discussed, it is high time to think about the ads themselves. We have covered the most common places people post their ads and have prepared a short guideline what you should know about them.

What are the matches?

Google Ads sizes

A lot of people often use Google AdWords for their campaigns and, according to your the type of the ad you are going to choose, the variants for google ads sizes can be as follows:

  • Banner – 468 x 60
  • Skyscraper – 120 x 600
  • Half-Page Ad – 300 x 600
  • *Mobile Leaderboard – 320 x 50

*Last type is rarely used and was designed for high-end devices. We just want you to know about it.

Social media


Fotos – 1080 x 1080
This network about the images you use for your campaigns, so make it sure they are of high resolution. JPG or png format are both accepted.

Videos are accepted in mov or mp4 formats, however other variants are also ok. It is good that short rolls duration of less than a minute and up to 240 can be uploaded.

There is a chance for those who want to have several banners (photos or videos) in on to use carousel ads. The highest quality and volume up to 4GB are in line of main requirements.


It is a bit unusual network that deals with photos and videos, standard banner sizes may not suit here.
Images – 500 x 500 pixels
Video – supported mov or mp4, the same size as for photos
Note, that a text you can type to your ads is very limited – up to 2200 characters.


Ad campaign here will be not very simple. You have only 145 characters to tell your message, so take really attractive and eye-catching images. Requirements are the following:
Image – 800 x 418 pixels. Jpeg and png are both accepted.

Videos can be also used if you try to target desktop audience. Mov or mp4 files no more than 1GB will suit.


As videos are extremely popular, we cannot skip them. You don’t have to bother with your campaign as for traditional website advert sizes – just put a link to your ad where you need.

Make tests and do it again

Unfortunately, sometimes things can not go well immediately. It is a common practice, what you need to do is to test your activities, find weka points and if something cannot be improved – cut it away and work with effective methods.

And you remember to use several channels at once, do you?