How to define your target audience

Definition of the target audience and the meaning of work on it

Each project or business advertising platform is focused on its target audience. But it is not always so easy to understand who are these people who belong to your target audience profiling. What is the beginning of any business project? One of the answers is customers who will use the services or buy a product, also known as audience identification. Identifying the target audience is a vital process for any business. Even the largest companies regularly carry out analyzes in changes in their target audience. What is intended audience and who is the audience? Correctly defined target audience allows you to quickly establish a dialog with customers and start the sales process. However, many companies never find their customers because they could not understand who their consumers are.

How can you determine your target audience? Only by trial and error! Let’s consider the following situation with specific methods: Company A introduces a new house cleaner robot to the market. Sales will occur via the Internet. Through what actions can a company determine its target audience? Let’s consider below.

Group focus

Focus groups are more often used to make changes in products or when developing a product. However, thanks to this technique, you can track the reaction that is sitting in front of you to the product. Choose 10 women and men of different ages, with different financial position and professions, and then show them the product. It is desirable to have 5 groups, for a more realistic sample. At the exit, you get instant feedback to a completely disparate audience, which among other things was asked questions about the product and showed its interest. At the end of the experiment, subscribe to the official page and make a report record. Some of the lucky ones will receive the goods for free.

With this technique, you will understand which of those present really will become interested in the product. At the exit of the building, you may put a stand with flyers that give a discount of 30-50% on the purchase of some goods. Those people who take flyers are interested not only in the product but also are potential buyers. In this way, we get an idea of ​​those people who are interested and ready to buy your product. However, it does not provide high-quality sampling but it guarantees face-to-face communication with the audience.

Landing

The manufacturer decides to create a promotional page in order to understand who will be guided in sales after all. Under its own landing, the company launches advertising through all available CPC (cost per click) sales channels with a very wide targeting. For example, for a week. At the end of the term, the company will receive statistics on those who have clicked on an advertisement.

Immediately cut off all the bounce rate. All included in the list are potential target audiences. Now the company has to check which prospects left emails for pre-order/purchase and who clicked on various calls to action. This audience is potentially interested in the products. Those who left their emails are potential buyers.

Third way

The company received its statistics and potential target audience but any theory must be tested. Many companies forget about this point. In fact, the data from the previous method could be just wrong, it happens. And so, having received a preliminary idea of ​​their target audience, the company launches advertising, in accordance with the data received. But only now those who simply spent time on the landing page must leave their email addresses or any other feedback. And those who left their emails must make a purchase or come close to it: participation in the competition, pre-order, telephone communication, etc. If the conversion rate of each channel has exceeded at least 2%, then you are on the right track. If 5%, then, most likely, you have found your audience. If 10% and more – act! Time to sell your goods to these people immediately!