The Internet is becoming more and more popular advertising platform to start advertising a business thanks to a huge audience that is presented online almost around the clock. Advertising business plan on the Internet is already actively used not only by large international corporations but also by small firms aimed at a local audience. The advantage of smart advertise promoting a small business online is that there is a large number of Internet marketing tools that one can use for free. Pitfalls include time costs and the lack of a quick effect (with the exception of contextual advertising).
- Creating a website. This is the foundation, the cornerstone of business promotion on the Internet. With the help of the site, the entrepreneur informs buyers about the available products, services, current promotions, and offers. The website provides the seller’s contact information, prices, description, work schedule, etc. This is the business card of a businessman on the Internet, which is a necessary minimum.
- Contextual advertising. This is one of the most common ways to advertise on the Internet. It is paid but the advantage of contextual advertising for a businessman is that he or she sets the promotion budget himself and only pays when the user clicks on the advertisement and goes to the entrepreneur’s web page.
- SMS distribution. Advertise a small business by using a mass SMS newsletter. With its help, you can inform customers about new promotions, discounts, periodically remind of self, congratulate on holidays and maintain good relationships in general.
- Social networks. The popularity of social networks has reached such a scale that even a separate specialty has appeared in the Internet marketers’ environment, SMM-manager (Social Media Marketing). Today, there are many social networks but the most effective for promoting small businesses are the following:
It is important to understand that people enter social networks for entertainment purposes; therefore, your publications, posts, and messages should also be entertaining, not bland and boring.
This social network will be especially useful for advertising a small business, whose products/services can be brightly, vividly and interestingly visualized (take a photo and share it online). For example, jewelry store, a beauty salon, tattoo salon, fashion boutique (read the article on targeted advertising on Instagram for details). To distribute photos for promotional purposes, you can also use the Pinterest service.
Also, some online marketers among the above-mentioned social networks highlight Twitter but in our opinion, its effectiveness in promoting small businesses is doubtful.